Module Overview
Many job seekers find it difficult to compete in traditional recruitment processes. A vital skill of the Employment Service practitioner is to be able to effectively market their job seekers to potential employers. Marketing of job seekers is fundamentally different to marketing an inanimate object. This module aims to develop strong marketing skills and give Employment Service practitioners the confidence to secure placements using marketing strategies.

Module Content

• What is job readiness?
• The marketing process
• Addressing employer concerns
• Reverse marketing strategies
• Knowing your product (the job seeker)
• Creating a marketable product
• Using wage subsidies
• Post placement support strategies